In this digital era everyone has realized the importance of websites and their SEO. But after the website is ready this question puzzles you that out of the umpteen digital marketing techniques, which technique or strategy will turn out to be most effective for your website. If you aim to get a better and quick response or wish to bring your site in notice for a particular event, location or season, then pay per click (PPC) is the most ideal one. I know what the next question would be
PPC or pay per click is a type of advertisement in which you set a budget for your ad on the platform in which you are intending to put up your ad on, Facebook or Google. As many clicks your ad receives you’ll have to pay accordingly. This technique is basically to buy visits to your site which you might not be getting organically. It is obvious that since you are paying for the number of times your ad will be clicked it can turn out to be expensive expenditure for a temporary publicity yet PPC helps for broader as well as targeted reach in online marketing. Payment is also done on the basis of
The advertiser makes a fixed amount of payment for every time the ad is shown or viewed a thousand times
PPA(Pay per acquisition)- In this the advertiser pays each time the user makes an action. This is more fruitful as you have to pay only if the user seems to be interested in your ad.
This refers to the percentage of users that click your ad with respect to the total number of users that view it. The more the CTR the better will be the chances of conversion (taking an action like making a purchase) and on the contrary the better the ad the more will be the CTR.
This is the page on which your user reaches whenever he clicks on your ad. This is a page on your website that should not only be impressive but all the important information related to the advertisement needs to be presented. The more relevantly, clearly and impressively it is done the more will be the chances of conversion.
You pay Google to display your ad as many times and according to the cost per click. Once the budget gets exhausted, Google discontinues to show your ad until you recharge your funds. One more thing to talk about Google ads is there types.
This type of ad is shown to users who make search for keywords similar to those of yours. Your create a campaign or ad copy using those keywords and by making an impressive landing page on your site.
These include banners, images or text ads that appear on different websites. These websites encounter traffic that is similar to your website, so in a way your ad is displayed to target particular audiences. These ads directly link to your website and are helpful in building brand awareness
These are video ads that are played on you tube. Whenever you click to watch a video of your choice, before it starts an ad is played, these are known as pre roll ads. They are also played sometimes in between the video ( mid roll ad) or at the end of the video ( post roll ads)
Shopping advertisements are promotions that incorporate rich item data, for example, item picture, cost, and vendor name, and use information properties from the item data you submit in your Merchant Center information feed. We'll demonstrate your promotion to individuals who looking for the sorts of items you publicize - so those individuals are bound to make a move. In order for your products to show to users, you will need to create campaigns for your Shopping ads in Google Ads
These campaigns help in promoting your apps across Google Play, You Tube, Search, Google Display Network. The campaign requires some text, bidding budget, targeted language and location and the ad automatically gets optimized and helps users to find you.
Ad copy writing and optimization
Account audit and strategy
Landing page creation
Analysis and reporting
Better leads and sales
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